Cardinal Healthcare
  • Cardinal Healthcare Landscape
    When Cardinal Health, a global Fortune 500 healthcare company, shifted from a hospital product-based business to an industry-wide service provider, a new tool was needed to assist the sales staff in presenting the expanded offerings to current and prospective clients.  An interactive, three-dimensional "Healthcare Landscape" was the solution.  Now, Cardinal sales representatives can "explore," along with their customers, Cardinal’s range of services.  While virtual healthcare facilities visually demonstrate the company’s increased market penetration, rich animations and videos allow Cardinal to easily address its clients' needs and guide them to the appropriate solutions.
  • Site: cardinalhealth.com/HealthcareLandscape

    Awards:
    2009 Rx Club - Gold 
    Interactive Media Awards (IMA)  2010 Best in Class ‘Medical’ 
    2010 Internet Advertising Competition (IAC) Awards   Best Medical Web sites, Best Medical Equipment Web sites

    Roles:
    Design, 3D, Animation, Compositing, Color Correction, Production

    Credits:
    Design / 3D / Animation / Compositing / Production: Daryl Myers, Stefan Sokal, Mike Boutte
    Music/Sound Design: Joel Edwards, Barry Bond
    Agency: IQ Interactive
  • This project went through an extensive R&D phase to get the look and feel just right.
    The goal was a "Tilt Shift" style where as elements looked like models,
    and this applied to both exterior and interior elements of the project.
    The following is a selection of images from that process.
  • The following images represent the final look and feel for the interior rooms of the Cardinal Landscape hospital.
Project Details
When Cardinal Health, a global Fortune 500 healthcare company, shifted from a hospital product-based business to an industry-wide service provider, a new tool was needed to assist the sales staff in presenting the expanded offerings to current and prospective clients. An interactive, three-dimensional "Healthcare Landscape" was the solution. Now, Cardinal sales representatives can "explore," along with their customers, Cardinal’s range of services. While virtual healthcare facilities visually demonstrate the company’s increased market penetration, rich animations and videos allow Cardinal to easily address its clients' needs and guide them to the appropriate solutions.

Awards:
2009 Rx Club - Gold: 
Interactive Media Awards:
2010 Best in Class ‘Medical’ 

2010 Internet Advertising Competition Awards:  
Best Medical Web sites, Best Medical Equipment Web sites

Roles:
Design, 3D, Animation, Compositing, Color Correction, Production

Credits:
Design / 3D / Animation / Compositing / Production: Daryl Myers, Stefan Sokal, Mike Boutte
Music/Sound Design: Joel Edwards, Barry Bond
Agency: IQ Interactive
Fields
Art Direction, Motion Graphics, Production
Date
2011